WhatsApp AI Automation & CRM
An assistant that answers customer messages on WhatsApp, captures leads and escalates to staff when needed.
The challenge
Businesses receive most customer enquiries on WhatsApp, where repeated questions consume staff time and genuine leads are lost in the conversation history.
Our approach
We built an end-to-end workflow on the WhatsApp Cloud API that classifies customer intent, answers from a knowledge base, captures leads, escalates to a human and logs every conversation — with guardrails that refuse to quote unlisted prices or bulk quotations, and route complaints to staff.
The outcome
Routine questions are handled automatically while anything sensitive reaches a person, and every enquiry lands in a searchable CRM for follow-up.
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